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B4 Thirty Bootcamp
(for males 18 to 24) Summer 2020 Bootcamp Date: August 15 through September 5 (4 weeks) Choose your day: Self-paced with assignment deadlines Location: Webinar Online Weekly Live Progress Meeting Limited # of seats available. Grants are available for a selected few to cover 100% of the Tuition. Apply here. Deadline to apply is August 1. |
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Your focus. Your win. zarlun.com
You are the Master of your own fate,
You are the Captain of your soul... William Ernest Henley |
Bootcamp Description:
Early on in life, we decide what we enjoy. At a young age, some of us establish our dream to become a business owner. If the desire is within you, you can achieve it! It's one things to have a dream, it's another to go after it. What is your dream for your future? This bootcamp helps you to discover and implement a strategy that can help you to build a successful business online. Always keep in mind that success doesn't mean money to everyone. You determine what success is and go after it.
You may ask many adults if they have lived their dreams. You will get different responses. Some may even tell you stories that may help you to plan your life. If you have a chance to learn the tools of digital advertising so it can help you whether you decide to own your own business, establish an online persona to become an influencer, or to support a cause, are you interested in capitalizing on that chance?
Your opportunity has arrived. This bootcamp will help you to catapult on your online marketing knowledge, and will be supplemented with general business knowledge. The bootcamp is for 4 weeks, which means you spend 1.5 hours of class time each week planning and building a future for your life. This bootcamp is priceless in terms of the value that you will learn. Instead of spending a lot of money in tuition, you can learn the nuts and bolts of what $40,000 plus in tuition has taught us.
Digital Marketing is the one channel that leverages small businesses against large businesses. It's the opportunity for you as a small business owner to capture your online audience by presenting your services and products along side larger companies. Your presentation will help you to engage potential customers.
This bootcamp teaches you the fundamentals of utilizing online marketing to help grow your business online. We will share invaluable tools and resources to help you benefit from digital marketing.
This bootcamp also creates an opportunity to bond with others who have the same aspirations as you. You never know, you might meet your next business partner, top rival or even just a buddy.
Your Camp Leaders (Curriculum Developers) have been affiliated with these top brands in one way or another:
Course Topics:
Module One:
Business idea to strategic purpose.
You will develop a mock business, and by the end of the bootcamp, you will realize the potential of that idea.
• Your products, services, and overall organization.
• How to pinpoint a focus for your company versus driving it on a daily basis.
• Setting a strategy to capitalize on selling.
• Developing and committing to a revenue stream direction.
• Researching and deciding which audience to target.
• Developing a branding strategy.
• Fine tuning to decide how to be different.
• A scary, but important look at your competitors.
• The discovery of legalities within your industry.
• Getting deep inside of your customer.
• Understanding the new media.
• Setting yourself up for viral moments.
• Grasping the social media phenomenon.
• Establishing conversion goals.
• Capitalizing on your website.
• Using all assets of online marketing, including search engine optimization, pay-per-click, email marketing, social media, etc.
• Developing a communications plan.
• Financial projections and budget.
• Evaluating performance.
Module Two:
You will create a face for your idea that is more tangible for your audience.
Early on in life, we decide what we enjoy. At a young age, some of us establish our dream to become a business owner. If the desire is within you, you can achieve it! It's one things to have a dream, it's another to go after it. What is your dream for your future? This bootcamp helps you to discover and implement a strategy that can help you to build a successful business online. Always keep in mind that success doesn't mean money to everyone. You determine what success is and go after it.
You may ask many adults if they have lived their dreams. You will get different responses. Some may even tell you stories that may help you to plan your life. If you have a chance to learn the tools of digital advertising so it can help you whether you decide to own your own business, establish an online persona to become an influencer, or to support a cause, are you interested in capitalizing on that chance?
Your opportunity has arrived. This bootcamp will help you to catapult on your online marketing knowledge, and will be supplemented with general business knowledge. The bootcamp is for 4 weeks, which means you spend 1.5 hours of class time each week planning and building a future for your life. This bootcamp is priceless in terms of the value that you will learn. Instead of spending a lot of money in tuition, you can learn the nuts and bolts of what $40,000 plus in tuition has taught us.
Digital Marketing is the one channel that leverages small businesses against large businesses. It's the opportunity for you as a small business owner to capture your online audience by presenting your services and products along side larger companies. Your presentation will help you to engage potential customers.
This bootcamp teaches you the fundamentals of utilizing online marketing to help grow your business online. We will share invaluable tools and resources to help you benefit from digital marketing.
This bootcamp also creates an opportunity to bond with others who have the same aspirations as you. You never know, you might meet your next business partner, top rival or even just a buddy.
Your Camp Leaders (Curriculum Developers) have been affiliated with these top brands in one way or another:
- Stanford University
- PC Magazine
- Hyatt Hotel
- American Heart Association
- Verizon Wireless
- AT&T
- Equifax
- Trans Union
- National Certification Board for Therapeutic Massage & Bodywork (NCBTMB)
- National Association of Realtors (NAR)
- JP Morgan Chase
- Dell Computer
- NASDAQ
- NYSE
- Kaplan
- Convergys
- Connextions
- Enterprise Rent a Car
- Tilly's
- United Health Care
- ADP
- Apple
Course Topics:
Module One:
Business idea to strategic purpose.
You will develop a mock business, and by the end of the bootcamp, you will realize the potential of that idea.
• Your products, services, and overall organization.
• How to pinpoint a focus for your company versus driving it on a daily basis.
• Setting a strategy to capitalize on selling.
• Developing and committing to a revenue stream direction.
• Researching and deciding which audience to target.
• Developing a branding strategy.
• Fine tuning to decide how to be different.
• A scary, but important look at your competitors.
• The discovery of legalities within your industry.
• Getting deep inside of your customer.
• Understanding the new media.
• Setting yourself up for viral moments.
• Grasping the social media phenomenon.
• Establishing conversion goals.
• Capitalizing on your website.
• Using all assets of online marketing, including search engine optimization, pay-per-click, email marketing, social media, etc.
• Developing a communications plan.
• Financial projections and budget.
• Evaluating performance.
Module Two:
You will create a face for your idea that is more tangible for your audience.
- Building the face of your online business with a general purpose website or e-commerce.
- We will demonstrate two different platforms to help you reach your goal.
- We will go over the important aspects of building a website including landing pages, meta tags, secret pages and violations.
- Capitalizing on audience penetration by using search engine optimization techniques to capture and retain an audience.
- We ultimately show you how to rank in search engine results which supports increasing your conversion rate organically, and sync with your paid advertising efforts.
- Dynamic Content Development to support your SEO effort.
Module Three:
You will determine how to connect your brand to your audience for long-term success.
Module Four:
You will create long lasting relationships with your targeted audience. You will determine how their behavior can help you grow your business.
● Digital Contextual Engagement
● Digital Monitoring for growth and assessment
● Taking each effort to the next level for brand development
● Analytical tools to review and leverage your effort and costs
Certificates:
A certificate will be awarded to all participants who complete all of the modules.
Audience:
Anyone aged 18 to 24 interested in learning how to market a business, event, cause or persona online.
You will determine how to connect your brand to your audience for long-term success.
- Branding helps you with lead management and generation
- We will discuss promotions and repeat business
- Target markets, product/service descriptions, and competitive differentiators, and more.
- Understanding the emotional aspects of creating a brand versus the procedural aspects of marketing.
- Ambassadors for Your Brand
- To Tweet or not to Tweet
- Follow me or Fan me
- Click Ad Campaigns
- Positive aspects of online engagement and how to use it as a strength.
- How to Repair Reputation, if necessary
- Managing online Public Relations
Module Four:
You will create long lasting relationships with your targeted audience. You will determine how their behavior can help you grow your business.
● Digital Contextual Engagement
● Digital Monitoring for growth and assessment
● Taking each effort to the next level for brand development
● Analytical tools to review and leverage your effort and costs
Certificates:
A certificate will be awarded to all participants who complete all of the modules.
Audience:
Anyone aged 18 to 24 interested in learning how to market a business, event, cause or persona online.
