Branding & Maximizing Your Online Visibility Course
​Includes Social Media Marketing
Our most popular course!
Zarlun Institute
Small Business Owners, Start-ups and Self-Employed
"Goodbye Old School, Hello Digital"
Topic:  Branding & Maximizing Your Online Visibility 
Includes Social Media & Online Reputation Management
Branding precedes and supports marketing efforts, but branding and marketing are different.
  • It is essential to define branding and to understand why branding is an important piece to the marketing puzzle.
  • The core process of determining your target market for your brand.
  • Selecting your domain name or making sure that your current domain name correlates to your brand.
  • Is it important to have an email address with your company name?
  • Is social media marketing necessary for branding?
  • ​How to manage your reputation online.

This session will cover the following topics:
  • Understanding the difference between marketing and branding.
  • General branding for your small business (target markets, product/service descriptions, and competitive differentiators).
  • Selecting your domain name
  • Creating email addresses with your company name
  • Branding your business using Social Media
  • Employees’ social media collaborating with your brand
  • ​Managing your reputation online.
Dates & online class time:
Offered Daily 
Check out related courses:
Web Design - Offered daily
Website Optimization - Offered daily
Low Cost Internet Advertising - Offered daily
Click here for full course catalog
Too busy to take the Website Design and Website Optimization courses, check out this written Tutorial.  You will also have access to a video that walks you through setting up your website and making sure it ranks in Google and other search engines.  You can build and optimize your website for only $9.99.
You are a busy business owner, and online marketing is a mandatory task.  If you aren't able to find the time to complete your advertising needs, we have a highly talented team who can set-up an account for you.
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